Real Living 2021
The Internet Advertising Bureau (IAB UK) is the industry body for digital advertising, committed to building a sustainable future for digital advertising.
I was commissioned to work on their annual digital event titled: Real Living. Real Living is a two-day event that brings media owners, agencies, and brands together to share marketing insights in the field of e-commerce, gaming, audio, and connected TV.
A bespoke version of FF Super Grotesk Bold has been created to exclusively for the Real Living event. This is to be used for all headline typeface.
Roboto regular font is introduced in all supporting copy to increase legibility.
FF Super Grotesk Bold
Body Copy Typeface
Selected Visual Backgrounds
Visual Background Developments