Aura
New Territory
The New Territory agency approached me to help develop a brand identity for Aura, their new Ai beta tool.
Aura is harnessing the power of AI by integrating it into the agency's client interactions and creative processes.
Logomark
Inspired by the dual nature of AI—both precise and adaptive—I created a logo mark that merges the sharp clarity of neo-grotesque typography with the fluid, rounded aesthetics of geometric letterforms.
Colour Palette
Grounded in New Territory Agency’s core identity, the color palette includes deep charcoal, vivid blue, royal violet, and bright cyan. The bright cyan adds vibrancy and contrast, enriching the blue spectrum while ensuring visual harmony.
Brand Avatar
I designed Aura’s brand avatar to embody intelligence, motion, and clarity. Inspired by the ‘blorb’—a symbol of deep intelligence and adaptability—its form integrates echo movement aesthetics, reflecting AI’s seamless role in creative processes. The deep blue colour reinforces trust and sophistication.
Design Developments
