Stella Artois launched a limited-edition "Strawberries & Cream" flavoured lager to celebrate its ongoing official partnership with The Championships, Wimbledon 2026, bringing together two of the biggest traditions of the British summer. 

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Wimbledon moves fast. Every day generates new stories, player moments and cultural conversations. The challenge was producing premium social-first creative that remained unmistakably Stella Artois while reacting to the pace of the tournament.